Whitney Wolfe is making power moves when it comes to you the empowerment of women in technology and dating apps. Many women in business are looking up to Whitney Wolfe because she did not have anyone to take a cue from. She literally had to create her own blueprint when it came to social media platforms where women were in charge.
In the early stages of her career with dating apps she was someone that played a big role in the creation of Tinder. This would be a place where she got her feet wet as the VP of Marketing. She was on the verge of something great, but she never received the type of accolades and acknowledgement that one would get for being a co-founding partner in Tinder. Things like this would come to a head, and Whitney Wolfe would find herself in a place where she was breaking away from this company and starting another company of her own.
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The great thing about rebuilding for Whitney Wolfe was her ability to expand beyond a dating app. She also had other ideas in mind like Bumble BFF and bumble Bizz under her umbrella. These are great ways to gain more app users, and the marketing that she is able to do through Bumble right now gives her an opportunity to generate income. There is also a premium aspect of bumble that allows Wolfe to gain a revenue stream.
In the first year the Bumble was created there was no money being generated. It was in an introductory phase, and Whitney knew that she had to put the app in a position where it could generate income. Her employees were growing in size, and she was planning to expand the business.
In order for her to do any of this she was going to have to make sure that she knew how to make the company valuable. Her positioning on this was simple: if she could develop an app that utilized extra layers of security like a Facebook authentication concept she knew that women would be more interested in this app. The ability for women to make the first move would also create a different concept that could increase online security and decrease sexual harassment.
Wolfe would prove herself to be a game-changer that would do things our own way, and this new methodology has worked well for her.
— Whitney Wolfe Herd (@WhitWolfeHerd) May 25, 2018