With the incredible success of Fabletics direct-to-customer model, Kate Hudson’s athletic wear is making a natural move into more than just the gym of its customers. Marie Claire Magazine talked with the woman behind the company herself – Kate Hudson – to find out just what this new line of “athleisure” is all about.
Are the days of sucking, tucking, and cinching to look just right in that little black dress finally over? With material of their fans that flatters you in all the right places and allows you to move without constriction, you’ll feel feminine, sexy and simultaneously comfortable and confident whether you’re at the office or out on the town!
Fabletics is slowly beginning to bridge the gap between the haves and the have-nots in the fashion industry, as Kate told Marie Claire that they are offering some of the same high fashion trends and high quality materials at more affordable prices. With one of the company’s goals being to encourage and motivate movement and health, it’s great to broaden the reach of Fabletics.co.uk to a variety of people. Quality and performance can now be synonymous with affordability and function, which will ultimately mean a broader audience.
Considering its initial launch day was just in September, 2013 and Fabletics has acquired one million active VIP customers as of July, 2016, they are certainly appealing to that larger audience quickly! Fabletics founders use that audience to drive them forward, and they keep them engaged by making their shopping and lifestyle activities personal – from custom tailored collections based on individual preferences to actually using reviews, ratings, and social media data to inspire new direction, Fabletics views its customers as advocates and truly Very Important People (JustFab, 2016).
With “athleisure” becoming the new “little black dress,” Fabletics is certainly not going to be left behind. As Hudson told Marie Claire, “it’s been a natural progression,” and with its track record, we see a bright future in athleisure for Fabletics! Source: http://www.fabletics.com/collections