Newcomer to the lip balm industry, Evolution Of Smooth, has taken the country by storm. The fun round egg shaped lip balms can be found in just about every major retailer. Their sales have even exceeded those of the industry giant Chapstick. Chapstick has dominated the market for about a century. In the past, they were one top as far as the quantity of sales and overall popularity. They were the go-to brand for most people looking to buy a lip balm. Seven years ago EOS exploded onto the scene and shook up the lip balm industry. They had a fresh marketing strategy as well as a fun and appealing product that consumers loved.
Evolution Of Smooth has been able to create revenue in excess of $250 million in just seven years. They have projections to see around 2 billion in 2020. That incredible growth over a short period of time has allowed the company to become the powerhouse that they currently are. According to Racked.com, they are only surpassed in sales by Burt’s Bees. Chapstick is currently in third place which is proof that the lip balm and oral care industry has been completely changed and is heading in a new direction. http://www.ebay.com/bhp/eos-lip-balm
EOS lip balm has been seen being used by celebrities everywhere and that is part of the reason that they have become so popular. Once the average consumer saw a celebrity using EOS then they had to try it too. EOS also appeals to people because they have original flavors that other brands don’t have. This combination of factors and smart marketing have propelled them to the top of the market.
For a more definitive read on the EOS and their founders, please check out this article by Fast Company.