Bradesco Bank Chooses New CEO

Bradesco Bank is known to be one of the top private banks in Brazil. The bank is headed by some of the most notable names in the field and is considered to be one of the most sought-after choices for those who are looking for a friendly neighborhood bank. The company has had a long history and has had its fair share of ups and downs. Even in the face of severe market changes, the bank has managed to stand out from the crowd, and establish itself as a bank for the people of Brazil.

Recently, Bradesco Bank underwent a series of changes that have changed the management and inner workings of the bank. Most recently, the bank announced its new president, Octavio de Lazari Junior, who now will stand as the head of Bradesco Seguros. He will be replacing the former CEO of Bradesco, Luiz Carlos Trabuco Cappi, who currently is set to fulfill the position of chairman of the company. The new CEO of the company will be able to start performing all of his functions on the 12th of March, which is when the General Meeting of the shareholders of the company will be held.

The reason Bradesco has gone through so many shifts in management over the past few months was that of the retirement of Lazaro de Mello, who served in the position of chairman of the company for the past twenty-five years according to He was one of the oldest chairmen of a bank and decided to retire upon reaching the age of ninety-one. After his retirement, Trabuco, who was the then CEO of the company was asked to take his place, and Lazari taking the position that Trabuco had now left vacant.

Read more: Bradesco deve anunciar sucessor de Trabuco antes do Carnaval

Bradesco has always followed a long-standing tradition of offering positions only to those who have spent a considerable amount of time working with them. As a company, Bradesco Bank upholds very strong values and wants their leaders to be able to understand and exude them as well. All of the current executives working at Bradesco have been working at the bank for several years, only after which they can rise to important positions within the company. Octavio de Lazari is also someone who has worked for a considerable amount of time with the company. He has been working for Bradesco for the past fifteen years and has had a considerable amount of contribution to the workings of the company, and the tasks that they have to deal with. As he takes on the position of CEO of Bradesco, he has big shoes to fill, since he will be replacing Trabuco, who was responsible for the incredible amount of growth that Bradesco witnessed.

When Trabuco took over the company as its CEO, Bradesco had just suffered a slip to the second spot in the private financial sector in Brazil. Instead of dwelling on the fact that Bradesco had lost it’s number one position, Trabuco decided to focus on something else, which was providing the people of Brazil to better access of Bradesco’s services. Under the plan that he had implemented, Bradesco grew in numbers, leading to more and more outlets being set up in locations all over the country. He also tried to improve the customer management that took place in the outlets, so that the people using these services could have access to better facilities, and thereby, choose Bradesco. The implementation of this plan proved to be a huge success, and Bradesco slowly made its way once again to the top with more and more people choosing them over other banks that were available.

Learn more about Luiz Carlos Trabuco Cappi:

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